Hi, I’m Doug Evans—CEO of the Institute of Reading Development and the person behind Raising Skilled Readers.

If you’ve seen our videos or joined our parent community, you’ve probably heard me talk about this moment we’re in: where reading is getting harder for kids, and the pressure is landing squarely on parents.

I’ve spent my entire career helping kids become strong, confident readers. But over the last few years, I’ve realized that the real gap isn’t just in skills instruction—it’s in supporting parents with something that actually works, at home, in real life.

That’s what this program is. It’s the system I wish every family had access to—the kind that takes the pressure off, shows you exactly what to do, and helps your child build skills that actually last.

I’m not here to pitch you some magic app or sell you on educational buzzwords. I’m here because I’ve seen what works. And I want to put that power in your hands.

Let’s raise skilled readers—together.

– Doug